Honest comparison
Squarespace has the prettiest templates in DIY — which is why half the therapy internet looks the same. Beautiful, calm, and interchangeable: the same serif headings, the same plant photo, the same vague paragraph.
Ground8 starts from the opposite end: your words first, design in service of them. Here's how the beautiful-template path compares with the built-from-your-briefing path.
Squarespace makes beautiful sites for people who like making websites. Ground8 makes your website while you do therapy — then a human checks every line.
| Criterion | Squarespace | Ground8 |
|---|---|---|
| Look | Gorgeous templates — shared with thousands of other therapy sites. | Individual design per practice, in an earthy palette that avoids therapy-site clichés. |
| Copy | You write every word. The template's placeholder polish fades the moment your real text lands. | Warm, non-clinical copy drafted from your briefing, human-refined, ethics-checked. |
| Effort | Easier than Wix, still a real project: content, images, SEO settings, launch checklist. | 15-minute briefing; design, copy, QA, and launch handled for you. |
| Cost | Annual plan plus domain; your evenings are extra and unpriced. | $57/mo all-inclusive with everything included. |
| Ownership | Subscription platform — leave, and the site stays behind. | Downloadable files, no lock-in, cancel anytime. |
Squarespace fits design-confident therapists who'll actually finish the project. Ground8 fits therapists who want the finished site without becoming its author, designer, and QA department.
Same three templates, same stock photos, same placeholder-derived copy. When everyone's calm-beige-serifs, nobody is memorable — and therapy clients choose memorable.
If you'll genuinely write (and maintain) great pages, Squarespace is a fine canvas. If 'like writing' means a drafts folder of guilt, Ground8's briefing-to-copy pipeline finishes what templates start.
That's the QA expert's job: every Ground8 site is reviewed by a human for design, readability, and ethics before launch — polish is a deliverable, not a hope.
Squarespace blogs well. Ground8 v1 focuses on the pages that book clients; if writing is your growth plan, say so in the briefing and we'll structure for it.
Answer a 15-minute briefing in your own words. Our AI drafts your site, a human QA expert refines every line for warmth and ethics compliance, and you approve before launch. $57/mo all-inclusive, no setup — your files downloadable anytime.